Looking to book a commerical ? According to a couple of industry Exec’s this is the Actor “type” that is currently in demand: “ethnically ambiguous”. This refers to people of whom you’re not quite sure what their ethnic background is. They could be a combination of multiple races and ethnicities. Moreover, people described as “contemporary-looking,” who are a little bit more hip or urban, sort of “living the good life”. According to another talent Exec “the trend that is currently prevalent is comedic background and improv training”. Furthermore, casting directors are looking for actors who look like “real people” or the “boy or girl next door”. Find out what else is important and trending in booking commercials here.
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